At-A-Glance: Cookie Transparency
This Cookie Policy explains how AdvantEdge Technologies Pvt. Ltd. utilizes cookies, pixel tags, and related web storage technologies when you visit advantedge.co.in. We prioritize minimal data footprint and strictly adhere to Indian IT regulations and international privacy frameworks.
1. What Are Cookies?
Cookies are small, encrypted text files placed on your computer, smartphone, or tablet when you browse websites. They are universally employed to enable websites to function properly, remember user preferences, ensure session security, and provide aggregated analytics to site administrators.
Cookies can be “Session Cookies” (which expire automatically when you close your browser) or “Persistent Cookies” (which remain stored on your device until a set expiration date or until manually cleared).
2. Cookie Categories We Deploy
We classify cookies into four distinct operational tiers:
A. Strictly Necessary Cookies (Essential)
These cookies are mandatory for core website security, network defense, load balancing, and CSRF token verification. Without these cookies, basic services like submitting technical inquiries and secure form processing cannot function. They cannot be switched off in our systems.
B. Analytical & Performance Cookies
These cookies collect aggregated, anonymous data regarding how visitors navigate our site—such as which solutions pages receive high traffic, average read duration on technical case studies, and server response times. This enables us to optimize digital delivery and refine technical documentation.
C. Functional & Preference Cookies
Functional cookies remember choices you make, such as pre-filling contact fields if you navigate between project consultation calculators, or remembering display preferences.
D. Third-Party Integrations
In limited instances, third-party services provide interactive features (e.g., embedded Google Maps showing our Mumbai head office, or technical video players). These third-party services set their own cookies subject to their independent privacy policies.
3. Comprehensive Cookie Inventory
The table below outlines the primary cookies utilized across our digital presence:
| Cookie Name | Provider | Category | Purpose | Lifespan |
|---|---|---|---|---|
| __cf_bm / cf_clearance | Cloudflare / Security CDN | Strictly Necessary | Mitigates automated DDoS attacks, verifies authentic human browser sessions, and safeguards web server integrity. | 30 minutes to 1 year |
| adv_consent | AdvantEdge Technologies | Strictly Necessary | Stores your cookie preference selection so you are not prompted repeatedly upon subsequent visits. | 12 months |
| _ga, _ga_* | Google Analytics 4 | Analytical / Performance | Measures website engagement, page load latency, bounce rates, and popular engineering resources with anonymized IP masking. | 2 years / Session |
| adv_inquiry_state | AdvantEdge Technologies | Functional | Preserves preliminary consultation form fields during multi-step navigation so project scope details are not lost. | Session only |
| NID, 1P_JAR | Google Maps Embed | Functional / Third-Party | Facilitates interactive map rendering for our Mumbai head office and regional branch locations. | 6 months |
4. Managing & Disabling Cookies in Your Browser
You maintain complete autonomy over cookie storage. Most web browsers allow you to modify cookie preferences, block third-party cookies, or clear previously stored data:
Note: Disabling essential cookies may impair the functionality of dynamic consultation forms or location maps.
5. Cookie Inquiries & Data Officer
If you have technical questions regarding our cookie practices or web telemetry safeguards, please contact our Data Governance team:
Digital Governance & IT Compliance
AdvantEdge Technologies Pvt. Ltd.
Email: enquiry@advantedge.co.in
Corporate Office: B-48, Pravasi Industrial Estate, Mulund–Goregaon Link Road, Goregaon (East), Mumbai – 400063